About Ron and Aha!

Ron is a product guy. He is the Director of Product Management at Aha! - the world’s #1 product roadmap software. He previously founded and sold his own company and has been on the founding team of multiple venture-backed companies.

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Product Manager Beware: Your Roadmap Is Confusing Customers

confusing traffic signs

“What are you planning to deliver in the second half of the year?” We were wrapping up a meeting with our customer advisory group when someone asked me this question. As a product manager, I should have known how to answer. Unfortunately, I caused more confusion than good. Here is what happened.

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User Interviews: 6 Best Practices for Product Managers

User interviews for product managers

I learned a hard lesson early in my career — one that I never forgot. I was working on product strategy for a media company. Third-party studies showed that prospective customers were interested in a new content format. So we decided to revamp the site. When the mockups were ready, we interviewed our existing customers to get their take on the new look. And boy, am I glad we did.
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What Kind of Product Manager Will You Be in 2017?

black 8 ball on a pool table

“What kind of product manager will you be this year?” This was THE QUESTION that smacked me early on in my career. I had just come back from a holiday break and was catching up with my boss. I wanted to give a strong reply, but I needed time to unpack the question.

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The Product Plan vs. the Project Plan

two orange goldfish in clear glass bowl

Great product managers ask questions. Lots of them. But product managers need to answer questions too. And the more complex the work, the more questions abound. When I was working at another SaaS company in the HR space a few years ago, this became very clear.

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The Product Manager vs. the Technical Product Manager

ram statues butting heads

A lot of people ask me about how to break into product management. I think that is because product management is a hot career track today. So much so that there are many variations on the role and title.

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How Good Product Managers Handle Bad Feedback

Product manager discussing plan in an open office

I received some harsh feedback relatively early in my career as a product manager. I had worked at a SaaS company for about a year and was the first product manager on the team. We had finally landed a massive software partner — and I was excited to walk through my plan for the product integration with my CTO.

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6 Traits of Highly Successful Product Teams

product management team talking

Building a product that is meaningful and lasting is tough. It’s also a remarkable experience when it happens. Once you get a taste of product success, nothing else will do.

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The Day I Became a Happy Product Manager

product manager scrolling on tablet

It was a big month. I was leading product for a Los Angeles-based SaaS company in the HR space. Our team had released five big new features and was starting to see engagement with the product. We armed our sales team with the features they needed to close some of the biggest deals we had seen all year.

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The Product Manager vs. the Scrum Master

Scrum is the best-known and most widely-used agile software development framework. So, it is common for software development teams to include a “scrum master” — someone who keeps the team accountable to business goals and removes productivity roadblocks.
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The Product Roadmap vs. the Project Roadmap

It’s amazing what you learn when you stop talking at work and start listening. This is particularly true when you are meeting with the world’s best innovators and product builders. We get to practice our listening skills a lot, because at Aha! we speak with hundreds of product managers each week.
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The Best Product Managers Fear This One Thing

I learned a tough product management lesson a few years ago. My startup product team and I had spent the past six months working on our new software product in beta before we were ready to launch it. It was our biggest launch yet, with several prominent blogs and news outlets planning to cover it. No pressure, right?
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The Product Manager's Guide to "This Feature Will Close the Deal"

A few years ago, I was preparing for a major product update. We were nearly done with our dev work and were gearing up for the launch.
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6 Ways Experienced Product Managers Find Harmony with Engineering

There is nothing quite like seeing a great band in concert. One person plays lead guitar while someone else adds a bass line. Another member provides the steady rhythm. And the fourth person is singing lead vocals. Every person in this band knows the job they must do to make the music happen, and they make it look easy.
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Product Managers and Project Managers Have This in Common

I wrote an article recently about the differences between product management and project management. I was glad to read the feedback. There is a lot of confusion around these roles, and I hope I was able to provide an interesting perspective. But the comments suggested that there is more to cover.
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That Painful Meeting — And How I Became a Curious Product Manager

I arrived at the office bright and early my first day ready to make a difference. I had just started a new job as a product manager and was anxious to get going. My new VP boss, let’s call him John, had spent the last month building out a strategic roadmap for the upcoming year. Now, it was my turn to shine (or so I thought).
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