Just Launched! — Prioritize Product Features Based on Customer Feedback

How do you know which features will deliver the most happiness to your customers? Just ask and they will tell you. We know many of you use an Aha! ideas portal to do just that — crowdsourcing customer feedback in one place.

But we heard from some of you that tracking the popularity of those ideas after you promote them to features was not entirely seamless. So we enhanced our idea management capabilities to make this easier.

Now when you open up a feature, master feature, or initiative, you will immediately see the total number of linked ideas and the corresponding vote count.

You can now instantly quantify the number of requests for each feature and generate reports based on idea popularity. The total vote count is tallied up in real time to keep you informed of customer demand. If you need more context, simply select a linked idea to understand who requested it and why.

As you validate your plans for the coming year, understanding customer sentiment is essential. And as an added benefit, this transparency into which ideas and features have the most customer support helps everyone on the product team understand prioritization decisions.

Here is how you can use this new functionality with your existing Aha! idea management experience:

Capture product feedback 
Your ideas portal empowers customers, employees, and partners to submit and vote on requests in one place. This consolidated approach to idea management makes it easy to quickly spot trending ideas and identify strategic themes. You can gather feedback from customer comments and overall votes.

Customize your ideas portal to match your brand with logo, colors, and unique domain.

Promote the most impactful ideas to your roadmap
Now that you know what your customers really want, you can promote the best ideas directly to your roadmap as a feature, master feature, or initiative. Information about all of the linked ideas and total vote count is automatically carried over, keeping the most relevant information at your fingertips. Even after you promote an idea, the vote count is updated in real time.

Ideas can be promoted to a new feature or linked to an existing feature. 

Prioritize the most popular features
Analyze and compare potential features based on customer input. You can now include the total vote count as a column in a features list report to easily sort by popularity. This helps you to quickly identify and communicate which features your customers want most.

The number of linked ideas and total votes can now be added to your Aha! reports.

Keep customer interest top of mind
Vote counts are now front and center in the feature details. Embedding the voice of your users into your product management software serves as a constant reminder of the “why” behind your product plans. This helps maintain your focus on what matters most to customers and use this valuable data to shape the future of your product.

You can now see the individual vote count for all linked ideas as well as the overall total.

Give your customers and users a voice at the product table by never losing sight of the features they care about most. 

Surfacing the idea vote count in each feature, master feature, and initiative gives your product team the information they need to understand what customers actually want. As you plan what to build in 2018, your customers are now at the forefront of your decisions.

Sign up for a free Aha! trial — be happy
This feature is available to all Aha! customers. If you are not already an Aha! customer, you may want to sign up for a free 30-day trial of Aha! now to see why over 150,000 users trust Aha! to set product strategy, create visual roadmaps, and prioritize releases and features.

About Jessica and Aha!

Jessica is passionate about showing product managers there is a better way. She is the Product Marketing Manager at Aha! - the world’s #1 product roadmap software. Previously she led product at YouEarnedIt, a top five employee engagement platform. Before that she was a product marketing manager at several business-to-business SaaS companies.

Sign up for a free trial of Aha! and see why 150,000 users at the world’s leading product and engineering teams trust Aha! to build brilliant product strategy and visual roadmaps.

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Comments

  1. Joe Andreana

    This is a great enhancement to the feature. However, it does eliminate something that our team loved and used on a regular basis. This enhancement lost the requester name.

    Reply
    1. Jessica Groff Post author

      Hi Joe,
      Thanks for the note and glad to hear you think this is a great enhancement! When making the change, we worked to be sure we were surfacing the most valuable information on the feature card without distracting from the feature details with too much information. The idea name provides the detail to know quickly which idea to drill into and vote count provides an overall look at customer support for a feature. We had to make a tradeoff but decided to do so since the requester (and voter) details are now just a click away.

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