“Today’s customers are demanding better experiences.” This was the essence of a blog post I recently wrote about enterprise transformation. To create real value, companies are compelled to rethink innovation through the lens of a Complete Product Experience (CPE). But this type of transformation is difficult in today’s dynamic and highly distributed companies. It requires deep strategic thinking, fervent customer-centricity, and real-time team collaboration.
Cloud-based applications are part of the solution, fundamentally shifting how companies innovate, work, and support customers.
Our team at Aha! is helping more than 5,000 enterprises and 200,000 users transform how they innovate and build better customer experiences. We are helping them set better product strategy and create visual roadmaps. And we were just recognized as one of the world’s most important software-as-a-service (SaaS) providers.
I am happy to share that Aha! won best enterprise-level product in the 2018 SaaS Awards.
This award recognizes exceptional software companies that are being widely adopted by enterprises. More than 300 organizations applied for the award, and the “best enterprise-level SaaS product” was the most competitive category this year. The judges agreed that Aha! is an influential SaaS company and an essential tool for enterprise product teams.
Aha! has been a cloud-based application from the start. We chose this path because we knew that it would allow us to deliver the most value to product management teams in the most efficient way. We see SaaS as essential to serving our customers — both in the speed at which we can update our software and our ability to provide exceptional customer support. (Remember, the last “s” in “SaaS” stands for service.)
Cloud-based applications provide huge benefits for enterprises looking to improve how they innovate and create better products, chiefly:
Distributed teams can easily collaborate
Teams want to have access to the same information and work towards the same goals. At large, complex enterprises, colleagues may be distributed across many locations and times zones. Cloud-based platforms make it easier for these teams to work together effectively and efficiently — even when they work remotely.
Updates are available to everyone in real time
Many companies pride themselves on being responsive to customer issues. But what about internal issues? Sharing release progress updates quickly can be especially tough at big companies. When people can see the latest version of the plan or progress on work in real time (across the entire organization), everyone performs at their best.
Customers are integrated into the idea process
As part of a company-wide transformation, many big organizations are finding new ways to open up to customers. For example, a cloud-based ideas portal gives customers a voice — they can directly submit ideas for product improvements and vote on ideas from other customers. Product teams can then prioritize those ideas based on how well they fit in with the vision and keep submitters updated on the status of their ideas.
The ideas that a company captures and prioritizes today define its success tomorrow.
This is why Aha! has been adopted by thousands of forward-leaning companies. It is also why we have been widely recognized for our impact this year. In addition to our win in the 2018 Software-as-a-Service (SaaS) Awards, we are proud to have received numerous other accolades in recent months.
Aha! was named one of Inc’s Best Workplaces as well as Company of the Year in both the Stevie Awards’ American Business Awards and the Best in Biz Awards. We were honored as a finalist in the Software & Information Industry Association (SIIA) 2018 CODiE Awards. And we were just ranked No. 143 on the Inc. 5000 list of fastest-growing private companies.
This recognition as an enterprise SaaS leader is further proof that Aha! is the obvious choice for companies looking to set brilliant strategy, build visual roadmaps, and (ultimately) deliver lovable customer experiences.
What are some other benefits of cloud-based innovation platforms?
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