About Brian and Aha!

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product roadmap and marketing planning software — and the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the adventure of living a meaningful life.

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The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

founders paradox really think

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is understandable — people may feel timid, worried about saying the wrong thing and looking foolish in front of their colleagues and other leaders. So, you get blank stares and tight lips. You truly want to know the answer, but people seem afraid to speak up. Read more…

New Marketing Managers — Do These 8 Things in the First 30 Days

marketing manager job

Trepidation. And maybe a touch of excitement. This is how many of us feel when we do something new for the first time and we think people are watching. Sometimes those feelings are triggered from something as simple as going to a party where you do not know many people. Whatever the situation, you likely feel that same twinge when something is unfamiliar. Read more…

Marketing Teams Need Strategy Too

marketing strategy

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know the real not-so-secret sauce behind breakthrough campaigns. Read more…

Aha! Launches Visual Marketing Planning Software

Aha! for marketing calendar report

It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams set brilliant strategy and roadmap their way to greatness. Fortunately, our courage was rewarded. Aha! is now the obvious choice for product managers everywhere and the world’s #1 product roadmap software.

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5 Types of Marketers Your Company Needs

types of marketers

Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to precisely measure out ingredients. Others shy away from the cooking altogether, preferring to lay out place settings instead. No matter the role, the goal is shared — an enjoyable meal. Read more…

2019 Is the Year to Go Boldly

Go boldly 2019

What does it mean if someone calls you “bold”? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But it does not necessarily mean you are thoughtful. Although it should. Because boldness requires listening and openness too — traits that are sorely needed today. Read more…

The Hidden Challenges of Agile Marketing (and 7 Solutions)

agile marketing challenge

How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make quick decisions, meet deadlines, and react to new priorities that no one talked with you about. You are working as fast as you can — but it is not always clear if your work is making a difference or appreciated. Read more…

Marketing Strategy vs. Go-to-Market Strategy

go-to-market vs marketing strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or arrival of a new family member. But your normal routines do not stop when these happenings occur — both need your continued attention. The same is true for building and launching products. Read more…

How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead

Aha! no offices

Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It is hard to share what you do not have.) And many are backed by venture capitalists who are expecting a big return on their investment within a few years. Generously giving back to employees is not exactly a priority. However, there is a way to grow quickly and put people first.

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