About Brian and Aha!

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 roadmap software — and the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the adventure of living a meaningful life.

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The Founder’s Paradox: How to Know When to Change Course and When To Keep Going

Founder's Paradox: Change Course

I love the adventure of travel. I am always looking to see and learn something new about a place and the people who live there. Right now, I am writing this from Italy where I am vacationing with my family. Driving here has been an adventure itself. The streets are ancient — narrow, wildly winding, and punctuated by faded signage that confuses more than guides. There have been quite a few “Are we sure this is the right way?” conversations with my wife and kids.

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How to Create a Digital Advertising Roadmap

digital advertising roadmap

Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994. The click-through rate was an astonishing 44 percent. (Yep, you read that right.) I am sure that most digital marketers today would cry tears of joy to hit even half that number now. 

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Why This Company Never Asks the Same Interview Question Twice

Aha! remote job interview questions

I have a few questions for you. “Can you tell me about yourself? What are your strengths and weaknesses? Why are you interested in our company?” If you are interviewing for a new job, you are likely hearing these questions over and over again. And if you are a late-stage applicant and hearing these from successive interviewers, it can make you wonder if anyone at the company talks to one another.

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Mentors Are Going Extinct — But We Need Them More Than Ever

Mentors are extinct

Where have all the mentors gone? I think this is a question people are asking today. There was a time when formal mentorship was a fundamental part of many organizations. But not anymore. So folks try networking events and cold-messaging on LinkedIn. I know I get many such messages each day and I do my best to respond. It makes you wonder if the mentor-mentee relationship has gone extinct — or is at least on its way out.

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How to Build an Agile Content Marketing Roadmap

agile content marketing roadmap

Marketing teams are falling in love. The object of affection? Agile workflows. A recent study found that 37 percent of marketers have already implemented some form of the methodology. And I can see the appeal. Agile marketing encourages rapid iteration and constant improvement. It is especially attractive to content teams since these folks are continually under pressure to publish, publish, publish.

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6 Steps to Develop a Super Go-to-Market Roadmap

super product marketing

You are a superhero. Yep, I am talking to you — product marketing manager. Your superpowers range from understanding how the product really works to a telepathic sense for what your customers really need. You shape-shift seamlessly between your alter-egos as product expert, storyteller, and connector. And you bend time, working backward to plan and launch new products and features. How do you do it? I think I know.

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How to Create an Integrated Marketing Roadmap

integrated marketing roadmap

Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through a few conference presenters droning on about the importance of creating “360 marketing campaigns.” But the chatter has died down. Not because these concepts are no longer important, but because most forward-looking teams are implementing integrated marketing into their everyday work.

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The Founder’s Paradox: How to Work on Vacation and Still Have Fun

founder's paradox: work vacation

The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the San Diego airport.) And not because I do not think people deserve a break. We all need time to focus on other obligations and hobbies. Mostly because the way we talk about vacations infers that you need to escape your regular occupation — completely.

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How 100 Remote Workers Connect Every Week

remote team meeting

There is a dog barking incessantly in the background. And the not-so-stealthy typer who is audibly multitasking during the meeting. Yes, most remote workers are probably giving a rueful chuckle. We have all been there. But what about when you take your typical virtual meeting and increase it to 10, 20, even 100 people?

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3 Signs Your Teammate Will Claim Your Work

steal your work

I bet you will recognize this person. Let’s call them Cary. You know, the one who lurks at the corner of every project. Cary claims the team’s work as their own, without any real effort put forth. They have plenty to say too. But when you ask for deeper detail or the thinking behind the work, they get flustered. It is not so easy to go off script. Why?

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