About Bryan and Aha!

Bryan loves helping product and marketing managers successfully build and launch products that they are proud of. He is a Sr. Product Marketing Manager at Aha! — the world’s #1 roadmap software. Previously, he established the product management discipline at Banno (a fintech startup acquired by Jack Henry & Associates) before moving over to lead the company's product marketing.

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Just Launched — Quickly Share Your Roadmaps and Reports

Share your roadmap as a secure webpage

Ping! You are working away and you get a message from your boss. “Do we have the Q3 roadmap ready? The new regional sales director needs it to…” No need to finish that sentence. The roadmap is in Aha! — you click a button and generate a webpage that anyone can view. You fire off the link to the sales director. Lightning fast, with the most up-to-date information. Your message back to your boss? “Done.”

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Just Launched — Sync Aha! Releases With Rally Milestones

Aha! and Rally Software logos

“Are we still releasing next week?” “No, the launch date was changed in Rally three days ago.”  When product plans change, you need to know. But you should not have to ask around or venture into the development system to find out the latest details. Now you do not have to. We just added a new way to automatically track delivery dates by syncing Aha! releases with Rally milestones — so information stays in sync across both.

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Just Launched! — Capture Essential Product and Marketing Data With Required Fields

Adding new feature in Aha! showing required and optional fields

“Do I have to set a due date?” “Which customer asked for this?” When you create new Aha! records, how do you know which fields matter? And if you are reviewing those records, it can be frustrating when the information you need is missing. Requiring everyone to enter the correct details drives consistency and ensures you are capturing the right data — so you always have accurate and complete roadmaps.

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Just Launched! — New Formatting Options for Product and Marketing Reports

List report highlighting the new more options button on column headers

Product and marketing teams collect a lot of data. And you need a way to highlight and share the insights you glean from all that data. That is why we include powerful analytics capabilities in Aha! — so you can analyze all of your data and share it with the team. To make this process go even faster, we just added new formatting options to help you make the reports look exactly like you want them to. Read more…

Just Launched! — Visualize Status Across Your Entire Product Portfolio

Portfolio roadmap in Aha! with bars colored by status

Do you manage multiple products? If you do, then you know you need to align your portfolio around a common strategy while simultaneously tracking status. The portfolio roadmap in Aha! was designed for just this. You can visualize how releases across products will deliver against your strategic initiatives. And with today’s enhancement, you can also quickly see if those releases are progressing or falling behind. Read more…

Just Launched! — Create More Visual Buyer and User Personas

Image editing buyer persona

Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers. Can you visualize exactly who they are? Maybe. Maybe not. This is where personas help — your very own fictional characters representing the real people who make decisions about your product or service. Read more…

Just Launched! — Introducing the Aha! Collaborative Text Editor

Multiple people writing together in real-time in a note

The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot of time writing. But often, the message you want to share is more than just words. You want to inspire everyone by telling your story with exceptional clarity. Your goal is to inspire. So, we gave the text editor a major upgrade to help you do just that. Read more…

Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments

Add financial metrics directly in Aha!

You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the job, especially if you work in a large organization with a complex product portfolio. And when the big boss wants to know a dollar amount the business can expect to earn from the work planned in your brilliant roadmap and launch plans, you need an answer.

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