About Jessica and Aha!

Jessica is passionate about showing product managers there is a better way. She is the Product Marketing Manager at Aha! - the world’s #1 product roadmap software. Previously she led product at YouEarnedIt, a top five employee engagement platform. Before that she was a product marketing manager at several business-to-business SaaS companies.

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Just Launched! — Reuse Competitors and Personas Across Your Product Portfolio

Wow, the holidays really snuck up on me. Thank goodness for online shopping and overnight shipping. After my rushed gift-buying experience, one of my resolutions for the new year is to be more organized. If I can think ahead, I can be more efficient with my actions. Sound familiar?
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Just Launched! — Custom Fields on Requirements

My first big lesson as a product manager: More does not always equal better. In defining features, I wrote long-winded requirements documents. They were painful to write. According to the engineering team, they were even more painful to read. Way too many words obscured how customers would actually benefit from what we needed to build.

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Just Launched! — Aha! Now Integrated With Microsoft OneDrive

I love being part of a fully distributed team. I get to work with talented co-workers who span the globe, from Australia to the U.K. to across the U.S. The best part? I also get to do that work from my home in Texas. And it makes the in-person time that we do spend together even more meaningful.

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9 Important Aha! Features Launched Fall 2016

Did you read the post about office snakes on the Aha! blog? I did. The article mentioned “ophidiophobia” — the fear of snakes. That got me wondering: What other kinds of phobias are out there? After digging around, I found one that I can proudly claim.

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Just Launched! — Move Strategic Goals and Initiatives Across Products

I have always been a planner. For me, late November is a reminder that the new year is fast approaching and that it is time to do two things. First, make a dinner reservation for New Year’s Eve. (You’re welcome.) Second, reflect on what the team accomplished and look at what is in store for next year.

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Just Launched! — Sync User Fields in Aha! With JIRA

My first few years as a product manager felt like an extended version of the famous Abbott & Costello skit, “Who’s On First?” Whenever we launched a new feature, the product and engineering teams turned into a vaudeville act. Questions about status and responsibilities were thrown into the air in rapid succession. Confusion and head-scratching ensued. “Who’s on QA for this new log-in page?” “What’s on the log-in page?”
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Just Launched! — Aha! Now Integrated With Box

I usually have at least five browser tabs open at any given time. OK, I’ll fess up: I just counted and there are actually 12 open right now. But I know I am not alone in my tab-happy existence. Why do I have so many open? Well, that’s easy. I use a bunch of cloud-based applications, and not enough of them are integrated so I am constantly switching back and forth.
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Just Launched! — A Visual, Interactive Feature Dependency Map

We were all trained to talk about benefits, right? Never technology. It is all about carefully explaining the customer value. We agree — but not this time. Sometimes the technology is as interesting as it is useful. So today we are going rogue. We want to explain not just what we launched and why you should care but also how we built it.
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Just Launched! — Capture Customer Ideas and Eliminate Spam

Millions of ideas and counting. That is how many suggestions and requests you have collected through Aha! to date. Many of those were great and went on to become features in your products. But for many of our larger customers, I am guessing that at least a few ideas were not so great, and some may have even been spam. Rotten, spam.
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Just Launched! — Two-Way Rally Integration Now Supports Feature Tags

One of my favorite playground games was “tag.” I can remember the thrill of the madness. The joy of being the last one running. You missed me!
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Just Launched! — Account Level Custom Fields

Iteration is a concept product managers know well. We all look at our products and constantly think about what we could add or change to make them work better. And often times our users tell us exactly what they need.
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Just Launched! — Craft User Stories With No Distractions

One of the most important things I did as a product manager was to write user stories. It was my opportunity to take all the research, all the customer conversations, all of the feedback, and turn it into something that was going to make the product better and customers happier. And I always wanted a clean space that made it easy to focus on writing down my ideas.
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Just Launched! — Three New Administrator Roles

Administrators play an important role in making the use of any application a success. That is because they are the ones who customize it in a way that meets the team’s needs — whether it’s configuring the account profile, setting up authentication, or handling billing and the allocation of seats.
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Just Launched! — Reduce Roadmap Risk by Mapping Dependencies

When I was a kid I used to have nightmares about walking into geometry class only to discover there was a test I had completely forgotten about. Once I became a product manager those dreams morphed somewhat. Instead of geometry class, it was the day of a big product launch and the product was nowhere near ready because I never had a plan. Cold sweat.
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Just Launched! — Improved Capacity Planning and Time Tracking

Aha! feature board with the drawer open to a feature and zoomed in on time tracking bar.

I love my job. I love helping product managers get the most out of Aha! — and sharing these weekly updates with you is an important part of that work. I also have more on my to-do list than there are hours in the day. Sound familiar?
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