About Jessica and Aha!

Jessica is passionate about showing product managers there is a better way. She is the Product Marketing Manager at Aha! - the world’s #1 product roadmap software. Previously she led product at YouEarnedIt, a top five employee engagement platform. Before that she was a product marketing manager at several business-to-business SaaS companies.

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Just Launched! — New and Improved Aha! Navigation

We just launched the new Aha! Starter roadmap — the fastest way to build a visual roadmap. (If you have not checked it out yet, you should.) Whenever we deliver new functionality, we stop and think about how it fits into the overall product experience. What else will be affected? Is there an opportunity to make the product even better? Sometimes yes, sometimes no.

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Just Launched! — Aha! Integrated With GitLab

Simple to enjoy. No, I am not referring to my morning cup of coffee. I’m reminiscing about a few of my favorite features I worked on as a product manager. What made them so enjoyable? It was not the technology. The common theme was awesome collaboration between product and engineering.
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Just Launched! — Enhanced Security on Custom-Branded Ideas Portals

A few people brainstorming in a big room with walls covered in sticky notes. That is how I imagined ideation before I became a product manager. Of course, once I started working as a PM, I learned that new product ideas come from everywhere — from inside the organization, from outside business partners, and most often, directly from customers.
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Just Launched! — Turn Products, Releases, and Features Into Custom Fields

Anyone else love getting gift cards? Instead of a repeat of last year’s ugly holiday sweater and an endless number of kitchen utensils, I received a couple of gift cards this year. Out with the sweater and tongs and in with the custom pick of my choice. That’s a win in my book. And I bet you like to pick your own gifts as well.
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Just Launched! — Reuse Competitors and Personas Across Your Product Portfolio

Wow, the holidays really snuck up on me. Thank goodness for online shopping and overnight shipping. After my rushed gift-buying experience, one of my resolutions for the new year is to be more organized. If I can think ahead, I can be more efficient with my actions. Sound familiar?
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Just Launched! — Custom Fields on Requirements

My first big lesson as a product manager: More does not always equal better. In defining features, I wrote long-winded requirements documents. They were painful to write. According to the engineering team, they were even more painful to read. Way too many words obscured how customers would actually benefit from what we needed to build.

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Just Launched! — Aha! Now Integrated With Microsoft OneDrive

I love being part of a fully distributed team. I get to work with talented co-workers who span the globe, from Australia to the U.K. to across the U.S. The best part? I also get to do that work from my home in Texas. And it makes the in-person time that we do spend together even more meaningful.

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9 Important Aha! Features Launched Fall 2016

Did you read the post about office snakes on the Aha! blog? I did. The article mentioned “ophidiophobia” — the fear of snakes. That got me wondering: What other kinds of phobias are out there? After digging around, I found one that I can proudly claim.

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Just Launched! — Move Strategic Goals and Initiatives Across Products

I have always been a planner. For me, late November is a reminder that the new year is fast approaching and that it is time to do two things. First, make a dinner reservation for New Year’s Eve. (You’re welcome.) Second, reflect on what the team accomplished and look at what is in store for next year.

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Just Launched! — Sync User Fields in Aha! With JIRA

My first few years as a product manager felt like an extended version of the famous Abbott & Costello skit, “Who’s On First?” Whenever we launched a new feature, the product and engineering teams turned into a vaudeville act. Questions about status and responsibilities were thrown into the air in rapid succession. Confusion and head-scratching ensued. “Who’s on QA for this new log-in page?” “What’s on the log-in page?”
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Just Launched! — Aha! Now Integrated With Box

I usually have at least five browser tabs open at any given time. OK, I’ll fess up: I just counted and there are actually 12 open right now. But I know I am not alone in my tab-happy existence. Why do I have so many open? Well, that’s easy. I use a bunch of cloud-based applications, and not enough of them are integrated so I am constantly switching back and forth.
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Just Launched! — A Visual, Interactive Feature Dependency Map

We were all trained to talk about benefits, right? Never technology. It is all about carefully explaining the customer value. We agree — but not this time. Sometimes the technology is as interesting as it is useful. So today we are going rogue. We want to explain not just what we launched and why you should care but also how we built it.
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Just Launched! — Capture Customer Ideas and Eliminate Spam

Millions of ideas and counting. That is how many suggestions and requests you have collected through Aha! to date. Many of those were great and went on to become features in your products. But for many of our larger customers, I am guessing that at least a few ideas were not so great, and some may have even been spam. Rotten, spam.
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Just Launched! — Two-Way Rally Integration Now Supports Feature Tags

One of my favorite playground games was “tag.” I can remember the thrill of the madness. The joy of being the last one running. You missed me!
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Just Launched! — Account Level Custom Fields

Iteration is a concept product managers know well. We all look at our products and constantly think about what we could add or change to make them work better. And often times our users tell us exactly what they need.
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