About Keith and Aha!

Keith is a product marketing pioneer. He is the Marketing Director at Aha! — the world’s #1 product roadmap software. Previously he blazed new trails in customer acquisition strategy at RealPage [RP], a top 10 SaaS company with more than 60 products worldwide.

Sign up for a free trial of Aha! and see why 100,000 users at the world’s leading product and engineering teams trust Aha! to build brilliant product strategy and visual roadmaps.

6 Winning Blog Posts for Company and Product Builders — August 2017

Aha! product management blog august posts

There is a lot to juggle in the day-to-day work of building a great product. But even on the busiest days, forward-thinking company builders and product leaders are always on the lookout for opportunities for improvement.

Read more…

18 Metrics Every SaaS Product Marketing Manager Should Know

saas product marketing metrics

In the middle of a major product launch, it can feel like you are running in a million different directions all at once. But in that eye of the storm, you will always find the best product marketers. These folks work closely with product and engineering teams and explain what is new to customers and the teams who support those customers. The trusted product marketer is a steady force. 

Read more…

5 Must-Read Blogs on Remote Work and Product Management — July 2017

product management blog posts

Product managers are often focused on what is coming next. As you should be, right? And as a busy product manager, it is likely that you do not find much time for self-reflection built into your daily schedule. Still, it is important to occasionally take a step back and consider where you are headed and why.

Read more…

7 Blog Posts for Curious Product Managers — June 2017

July product management blog posts

If you are like any of the product managers I know, you do not spend much time sitting still. You are naturally curious and want to learn everything you can. Well, in June, we shared plenty of new articles to keep you on your toes.  

Read more…

The Top 6 Blog Posts for Product Managers — May 2017

texas bluebonnet

More great blog posts about building lovable products. This was a busy spring. We introduced Lovability, the bestselling book from Aha! CEO Brian de Haaff. Resources for product managers to bookmark include The Building Blocks of Lovability and The 3 Signs of Product Love.
Read more…

6 Blog Posts Product Managers Love — March 2017

love concrete wall

If you care about building a product that customers will love, then you likely found a lot to enjoy on the Aha! blog this month. That is because we announced our new book for company and product builders — Lovability.
Read more…

5 Blog Posts You Loved — February 2016

wall of license plates

February is a short month. But we packed 31 days of goodness into those 28 days. From product management to unpredictable bosses, we covered it all. So, whether you are a new product manager, an experienced developer, or a company founder, there is something here for everybody.
Read more…

The 7 Most Talked-About Blog Posts — January 2017

half dome yosemite sunny day

January is no time to hibernate. Especially not at Aha! — we stayed busy rolling out product enhancements and new integrations. And on the blog, we kicked off the New Year with posts to reimagine your career, guide you on your job search, and inspire your best work in the coming year.

Read more…

12 Questions Smart Marketers Ask to Find the Perfect Job

sheep looking up from the herd

Corporate. In one word that was my workplace culture three years ago. I was working at a top 10 SaaS company, supporting $400 million in annual revenue. We were big in every sense of the word. I should have been happy, right?
Read more…

6 Memorable Blog Posts — December 2016

hands holding holiday sparklers

How is it already 2017? The end of the year always seems to rush by in a hurry. But we managed to keep busy in the midst of the holidays. After all, there were a lot of stories to tell. From product management myths to career advice — we covered it all on the Aha! blog this month.
Read more…

5 Must-Read Posts From the Aha! Blog — November 2016

We had a lot to be grateful for this November. Thank you to all our readers who joined us on the blog as we tackled the good, the bad, and the ugly. There were the perks of ditching a commute. Product managers sharing terrible advice they received. And the one corporate phrase that we simply cannot stand.
Read more…

How Marketing Teams Benefit From Clear Product Roadmaps

hand pulling a fire alarm brick wall backdrop

I have never been a fan of fire drills. Not the drills to ensure you can get out of a building in under 120 seconds. I am talking about the ones that every marketing team knows and dreads — the last-minute, hair-on-fire work problems.

Read more…

The 5 Most Popular Posts on the Aha! Blog — October 2016

pumpkin patch at dusk

October was a wild month on the Aha! blog. We tackled a wide swath of topics. Scary managers. Outdated career advice. The dreaded email BCC. Many posts really resonated with you. Several got you talking. But if your October was as busy as ours, there is a chance you might have missed a few of these. So, we decided to compile the very best just in case. 

Read more…

Just Launched! — Chart Your Strategic Goals and Initiatives by Status

There is one thing that every product manager should fear. Looking back at the end of a busy year and struggling to answer the question: Did we build what matters? And of course, the question that should have proceeded it: How are we progressing against our goals?
Read more…

Just Launched! — Track Feature Requests by Customer

Aha bar chart segmenting one customer's ideas by category

Where did your last three great product ideas come from? There is a good chance at least one of them was inspired by a customer. Customer ideas help you shape and build your products. And to ensure that you are making the right roadmap decisions, it is important to understand who is providing the feedback. And we both know that your biggest customers want to know how their requested features will be added.
Read more…