About Keith and Aha!

Keith is a product marketing pioneer. He is the VP of Marketing at Aha! — the world’s #1 product roadmap software. Previously he blazed new trails in customer acquisition strategy at RealPage [RP], a top 10 SaaS company with more than 60 products worldwide.

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5 Blog Posts to Help You Be Happier at Work

be happier at work

“Do you love your job?” This question may elicit enthusiastic nods from some and groans from others. I feel very fortunate to say that I am with the nodders. This is because Aha! is a unique place to work — people here love the work they do and the people they work with. Read more…

7 Blogs to Help Build Your Leadership Skills

Top March blogs leader skills

What brought you to this blog today? Was it curiosity? Your desire to be a better leader? Probably both — those two are inseparable. Technology changes so fast these days. And that affects everything from customer preferences and expectations to how we guide and engage team members. To stay on top of all these developments, you have to be tenaciously curious. Read more…

4 Marketing Best Practices for Creating Customer Personas

creating customer personas

Everyone loves a good story, right? And if you are a marketer, you are telling meaningful stories every day — whether you realize it or not. The messaging you write, the advertisements you create, and the content you publish. But like any good storyteller, you need to understand what will appeal to your audience. Read more…

8 Transformational Blogs for Product Managers

transformation blogs

“February is a time of transformation.” Not words you are used to hearing? Spring is usually synonymous with renewal. Winter is usually all dormancy and hibernation. But not this year. Change and transformation were on our minds last month and we explored those themes on the Aha! blog. Read more…

15 Best Product Management Blogs of 2017

best product management blogs 2017

Woosh. 2017 was intense. So much happened in current events and business and everywhere else. We saw product managers take on a more critical role within companies than ever before. Yet amid all the topsy-turvy there was one thing that did not waver — the power of the written word.

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18 Metrics Every SaaS Product Marketing Manager Should Know

saas product marketing metrics

In the middle of a major product launch, it can feel like you are running in a million different directions all at once. But in that eye of the storm, you will always find the best product marketers. These folks work closely with product and engineering teams and explain what is new to customers and the teams who support those customers. The trusted product marketer is a steady force. 

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