About Keith and Aha!

Keith is a product marketing pioneer. He is the VP of Marketing at Aha! — the world’s #1 product roadmap software. Previously he blazed new trails in customer acquisition strategy at RealPage [RP], a top 10 SaaS company with more than 60 products worldwide.

Sign up for a free trial of Aha! and see why 150,000 users at the world’s leading product and engineering teams trust Aha! to build brilliant product strategy and visual roadmaps.

How Marketing Teams Benefit From Clear Product Roadmaps

hand pulling a fire alarm brick wall backdrop

I have never been a fan of fire drills. Not the drills to ensure you can get out of a building in under 120 seconds. I am talking about the ones that every marketing team knows and dreads — the last-minute, hair-on-fire work problems.

Read more…

The 5 Most Popular Posts on the Aha! Blog — October 2016

pumpkin patch at dusk

October was a wild month on the Aha! blog. We tackled a wide swath of topics. Scary managers. Outdated career advice. The dreaded email BCC. Many posts really resonated with you. Several got you talking. But if your October was as busy as ours, there is a chance you might have missed a few of these. So, we decided to compile the very best just in case. 

Read more…

Just Launched! — Chart Your Strategic Goals and Initiatives by Status

There is one thing that every product manager should fear. Looking back at the end of a busy year and struggling to answer the question: Did we build what matters? And of course, the question that should have proceeded it: How are we progressing against our goals?
Read more…

Just Launched! — Track Feature Requests by Customer

Aha bar chart segmenting one customer's ideas by category

Where did your last three great product ideas come from? There is a good chance at least one of them was inspired by a customer. Customer ideas help you shape and build your products. And to ensure that you are making the right roadmap decisions, it is important to understand who is providing the feedback. And we both know that your biggest customers want to know how their requested features will be added.
Read more…

Just Launched! — Collaborate With Your Team on Product Strategy

Aha! strategic Initiatives page zoomed in on watchers

Summer is almost over. Kids are going back to school and coworkers are showing off pictures from their vacations. And that means planning season is around the corner, right? For many, September is the time to dust off the PowerPoint of last year’s strategic plan, reflect on what the team accomplished, and start thinking about what comes next.
Read more…

Aha! + Rally Integration Templates Just Launched

Aha! and Rally logos

Update: We recently launched our most powerful Rally integration ever. Learn more about it here.

Everyone likes it when their friends play well together, right? That’s why we have dozens of integrations with the world’s leading tools. Today we added a new enhancement to one of our most popular integrations — Rally.

Read more…

Just Launched! — Aha! Ideas Portals Now Integrated With Google Analytics

Aha ideas portal and google analytics logo

Give your customers a voice and they will happily tell you what they want. With Aha! ideas portals, you can do just that. Leverage our custom branded idea management software to capture ideas from your customers, employees, and partners.
Read more…

Just Launched! — Enhanced Pivot Table Reports

Aha! bar chart comparing logged effort against estimates.

Here we go again. We just made reporting in Aha! a lot more powerful. You have a lot of data in Aha! and we want to make sure that you can visualize and report on it in the most compelling way.
Read more…

Just Launched! — Visualize Strategic Goals and Initiatives With Custom Charts

Strategic Initiative chart with custom labels

Great products start with a clear vision and strategy. You need to know where you are headed and why. And every business has a strategy that is unique to their organization and the products they sell. That is why we allow you to customize Aha! to match exactly how your team works.
Read more…

Just Launched! — Use Searchable Filters to Quickly Create Roadmap Views

Roadmap filtered by initiative

Successful products grow. That’s what we all want, right? And as your product matures, your backlog naturally grows along with it. This means there are more releases, features, ideas, and users to manage. Over time it becomes a chore to find key information.
Read more…

Just Launched! — Aha! Now Integrated With GitHub Enterprise

Image showing send to GitHub feature in Aha!

We continue to expand our integrations to ensure that product and engineering teams can easily work together. Today, we are excited to announce that we have added support for GitHub Enterprise. GitHub Enterprise is the on-premise version of GitHub Issues, where engineering teams can manage and keep track of tasks.
Read more…

Just Launched! — Extend the Data Model of Aha! with Custom Tables

We work really hard to make it easy for you to configure Aha! to match exactly how your team works. And we know that flexibility is important, because product managers tell us every day about how they have customized Aha! to make it their own.
Read more…

Just Launched! — New Visual Reports to Analyze Your Product Roadmap

We know that it can be painful to spend tons of time duplicating data and manipulating spreadsheets to report on your product management activities. That is why leading product managers use Aha! to create beautiful roadmaps and analyze everything that their teams are working on.
Read more…

Just Launched! — Send Features Ranked by Priority from Aha! to JIRA

Features board for prioritizing features in Aha!

Update: We recently launched our most powerful Jira integration ever. Learn more about it here.

Aha! serves over 50,000 users at the world’s leading technology and software companies. And the teams at these companies often manage many product lines, products, and projects at the same time. That is why many of our customers integrate Aha! and JIRA to keep product management and engineering teams in sync.
Read more…

New in Aha! — A Better Way to Manage Product Launches

Managing product launches is an important job for product managers. And it takes a team effort to bring a complete product to market. Product managers must first define the feature, then engineers build it, support handles documentation, and marketing organizes go-to-market activities.
Read more…