About Ron and Aha!

Ron is a product guy. He is the Sr. Director of Product Management at Aha! — the world’s #1 roadmap software. He previously founded and sold his own company and has been on the founding team of multiple venture-backed companies.

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How Product Managers Want to Work With Product Marketers

product marketing teams

Tandem bicycles look easy. Until you hop on one, that is. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong moment. What started as a pleasant ride ends with a wobble and a crash. This coordination issue has parallels to teams that rely on each other at work — especially product managers and marketing managers. Read more…

16 Roadmap Templates for Product Managers

product roadmap templates

A dozen answers for a dozen different people. (All before lunch.) Yep — this is the life of a product manager. You are all-knowing for all things product. Everyone from marketing to sales to support and the executive team looks to you for answers. But are your product plans visually presented in a way that answers each group’s questions clearly? Read more…

How to Avoid Team Chaos When Your Product Plans Change

product manager crisis communication plan

Let’s set the scene. Your team is prepping for a major product launch. Marketing has been working on the go-to-market activities for weeks. Sales has been teasing the new functionality with customers. And engineering has been polishing the experience. Then the worst scenario — two days before launch, a major bug is revealed. A stop-everything-you-are-doing kind of bug. Read more…

6 SWOT Analysis Templates for Product Managers

product manager SWOT analysis

Product teams know a lot about their products. It is a requirement for doing the job well. It can also be a curse. Why, you ask? Because you cannot know what you do not know. (Yes, a bit of a riddle.) This is one of the best things about a SWOT analysis — it forces your product team to step back and consider your product and the market from a different perspective. Read more…

My 5 Tips for Remote Product Managers

remote product manager aha

The job listing called for an experienced product manager. The opportunity: Work on software built by and for product managers. The location: Anywhere in the United States. At first, I was confused — anywhere? But I was intrigued. So I followed my curiosity. And I am so glad I did. Read more…

The Problem With Being a Fix-It Product Manager

fix-it product manager

It starts off with the best intentions. You are planning an upcoming release and notice that the support documentation needs to be updated. You could turn to a teammate and ask them to jump in. But instead you think, “I’ll just do it this once — it will be quicker this way.” Before you know it, you are spending lots of time in an area where your colleagues are experts. You have become the fix-it product manager.

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The Product Plan vs. the Release Plan

product plan vs. release plan

Do you like to focus on the big picture — or get down in the details? It is true that our brains tend to favor one side or the other. But if you are a product manager your answer to this question should be “both.” Growing a successful product requires both top-down and bottom-up planning. 

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How Good Product Managers Deliver Bad News

product manager bad news

I have some bad news. And it will not be surprising for most product managers. Our job frequently involves telling people things they do not want to hear. In fact, I would say the job of a product manager involves more difficult conversations than most. Even communicating what some would consider very bad news.

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