Career Advice

12 Questions Smart Marketers Ask to Find the Perfect Job

sheep looking up from the herd

Corporate. In one word that was my workplace culture three years ago. I was working at a top 10 SaaS company, supporting $400 million in annual revenue. We were big in every sense of the word. I should have been happy, right?
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Please Do Not Send a Cover Letter Like This

fish swimming upstream

I am often surprised by what people choose to send as cover letters. Typos, broken links, and rambling emails. I also see messages like this one: “I was looking for work-from-home opportunities and I came across your company. Below is a copy of my resume. Please let me know if you have anything available.”

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You Are Bored at Work — Go Ahead and Admit It

giant panda eating bamboo shoots

Are you allergic to boredom? If you like achieving I will bet you are. There is always something new to learn and do. But no matter how busy you are sometimes the boredom lingers. It is a real feeling, even though we do not always express it. Sound familiar?

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Is "Good Enough" Really Good Enough for You?

Think back to your high school years. Remember that one kid who just seemed to have “it”? The classmate who everyone was sure would be a great success. Mine was smart and well-liked. He was a great athlete too. Let’s call him Stan to protect his identity. Stan talked a lot about his big plans.

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What Is Your Career Sentence?

What do you want out of your career? Think beyond job titles and salary. Focus on the overarching vision for your professional life — the work that is going to make you happy and fulfilled. Now, describe that vision in just a few words. Not so easy, right? 

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There Is a Bear Hibernating in Your Office

Bear laying in snow with paws over eyes

Let me set the scene. It is sometime after noon. The hypnotic hum of fluorescent lights, the drone of hushed conversations, the rhythmic tapping of keys. The thermostat nudged up to a cozy 75 degrees. Row after row of glowing screens. ZZZzzzzz……

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Hey Boss: You Are Wasting My Time

frustrated product manager reacting to email

I once worked for a boss who had a Ph.D. in time-wasting. This person’s signature move? Pointless meetings. I would spend my days shuffling from one to the next. Few were productive. Most made me feel frustrated. And the more invites I received, the longer my to-do list grew. I finally realized that we were doing his work at the meetings and with the follow-up tasks. 

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4 Words That Make Hiring Managers Cringe

foosball game table with rusted bars

I really cannot think of a company that wants to hire a jack-of-all-trades. I learned this the hard way early in my career when I was speaking with the VP of the group at a company where I was interviewing. I told him that I had done a bit of everything at the marketing consulting firm I worked at in Chicago. He smiled a sly smile.

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Your Toxic Boss Gets Promoted — What About You?

squirrels fighting in a field

Ever had a bad boss who seemed to fool everybody? I am sure you have. You know the type. They fire off indiscernible last-minute requests. Play favorites. And take sole credit for the team’s efforts. But here is the most frustrating part — they keep getting promoted. And that hurts. 

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I Never Had a Boss Who Said "I Am Sorry"

dog licking orange cat

There was the boss who yelled at me for doing what she asked. There was the CEO who threatened my career when I told him that I was leaving for a new company and a major promotion. If you work long enough, at some point you will encounter people who treat you poorly — out of malice or just plain ignorance.

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How to Outsmart the Snake in Your Office

corn snake coiled on rock

Do you suffer from ophidiophobia? It is a common phobia — the fear of snakes. Before you answer “no” take a moment to think. Because although you might not be afraid of a harmless garter variety, you may be alarmed by an unusual specimen found in many workplaces: the office snake.

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You Are Not "Human Capital"

row of mannequins

There is probably no workplace department more maligned in popular culture than human resources. Remember Catbert from the Dilbert cartoons? What about the laughably dull corporate trainings given by Toby Flenderson from “The Office”? It seems HR is an easy target for comedy.
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Commute? You Could Do All This Without One

I cringe whenever I think about commuting to work. The time spent thinking about actually getting something done. The bumper-to-bumper traffic and pollution. It is depressing to think that millions of people endure so many wasted hours each day. Wasted hours because businesses think work must be done in a maze of cubes.

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Your Resume Is in the Trash — 5 Questions Tell You Why

cat in bathroom garbage bin

Resumes take time to craft. I know that. And smart job seekers invest great effort in getting job descriptions and career highlights just right. But in spite of that hard work, your resume is likely landing in the “NO” pile. Why?

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The Problem With Keeping Your Resume "Current"

cat hunting a gerbil

Is there a compulsive updater in your life? You know who I’m talking about — the one who seems to be in a constant state of “reaching out” with a stream of near-daily LinkedIn notifications. Check out Beth’s updated profile! John has a new skill!

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