Product Management

Learn the best ways to set strategy, share visual roadmaps, manage releases, and write user stories — along with everything else agile product managers do.

Product Strategy vs. Marketing Strategy

product vs marketing strategy

“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for things. This yearning tends to diminish as we get older. But knowing “why” is important for people of all ages and it is critical in business. I am going to focus on why it matters to product and marketing teams at fast-moving technology companies. 

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The Product Manager vs. the Product Marketing Manager

product manager vs product marketing manager

It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a company. I worked in both roles early in my career, so I know firsthand how instrumental the disciplines are to driving the growth of the business. Unfortunately, that hard work is often unappreciated or misunderstood —  not just because both start with the word “product.”

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6 Steps to Develop a Super Go-to-Market Roadmap

super product marketing

You are a superhero. Yep, I am talking to you — product marketing manager. Your superpowers range from understanding how the product really works to a telepathic sense for what your customers really need. You shape-shift seamlessly between your alter-egos as product expert, storyteller, and connector. And you bend time, working backward to plan and launch new products and features. How do you do it? I think I know.

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How Product Managers Want to Work With Product Marketers

product marketing teams

Tandem bicycles look easy. Until you hop on one, that is. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong moment. What started as a pleasant ride ends with a wobble and a crash. This coordination issue has parallels to teams that rely on each other at work — especially product managers and marketing managers. Read more…

Marketing Strategy vs. Go-to-Market Strategy

go-to-market vs marketing strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or arrival of a new family member. But your normal routines do not stop when these happenings occur — both need your continued attention. The same is true for building and launching products. Read more…

What Product Managers Should Do When the Sales Team Is Hostile

sales vs product hostility

You rely heavily on other teams for product success. That is the story of being a product manager. So naturally, it makes your job a lot tougher when other teams are not supportive. Criticizing the roadmap. Trash-talking product decisions behind your back. Pushing different messages and functionality when meeting with customers. And it often seems to come from one group more than others — the sales team. Read more…

Hey Product Manager: Are You Fighting for Engineering Resources?

product management allocation

Three product teams enter. One product team leaves triumphant, two stumble away bruised. Do your resource allocation meetings ever feel like a knock-down, drag-out fight? When there are not clear priorities to guide what needs the most investment, it can feel as though you have to grab anything you can — even if it means another team will have less. This is a zero-sum game. Read more…