Product Roadmaps

7 Best Practices for Building Your First Product Roadmap

build product roadmap

It was my first week as a new product manager. There were already a ton of feature requests coming in from different teams. Most were partially defined and very few were prioritized. I was drowning in requests. There was also a pile of customer ideas that needed review, release timelines to plan, the list went on. Where to start?

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How to Build Your 2018 Roadmap Presentation

product manager presentation

Public speaking. I have learned to really enjoy it and consider it an honor. I have done a lot of it over the last ten years. Although I do understand the anxiety some people feel looking at all those expectant faces. The nervous jitters or pressure to put on a show. But the audience is not that scary. They are just people like us. No, there is something else you should be afraid of that is related to presentations — it might surprise you at first.

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6 Blog Posts for Forward-Thinking Product Managers — October 2017

“I cannot believe it is almost 2018.” You will be hearing this from your family and friends pretty soon. But if you are a product manager you can believe it. This is because you have been in 2018 planning (hopefully) for weeks now — already making plans for next year.

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How Smart Product Managers Track Competitors

product manager sick

There is a plague infiltrating your office. Sales? Already infected. Most of the other teams are sick now too. The symptoms make people act lifeless — paranoid thinking and nonsensical talk. You might even hear folks muttering, “We are behind.”    

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This Is Not a Product Roadmap

this is not a product roadmap

What is a product roadmap? Simple enough question. Most product managers would say that a product roadmap lays out the future. But then ask to see that product roadmap and what do you get? A few technical bits about what is planned, captured in a spreadsheet or bug tracking tool.

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The Real Value of a Product Manager

real value of a product manager

Who is the most misunderstood in technology? I would say it is the person who plans what will be built next. This person — often called the product manager — is a puzzler to many. Just consider how many different job titles are used for people who do the work of product management: product manager, product owner, business analyst, and even program or project manager sometimes. To keep it simple — let’s refer to these folks as product managers. 

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Product Manager to Customer: “What Do You Really Want?”

dog clothing box subscription product

Listen to the customer. This is the advice given to many product managers. But what if you are listening — yet hearing all the wrong things?

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Product Manager Beware: Your Roadmap Is Confusing Customers

confusing traffic signs

“What are you planning to deliver in the second half of the year?” We were wrapping up a meeting with our customer advisory group when someone asked me this question. As a product manager, I should have known how to answer. Unfortunately, I caused more confusion than good. Here is what happened.

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How Marketing Teams Benefit From Clear Product Roadmaps

hand pulling a fire alarm brick wall backdrop

I have never been a fan of fire drills. Not the drills to ensure you can get out of a building in under 120 seconds. I am talking about the ones that every marketing team knows and dreads — the last-minute, hair-on-fire work problems.

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Visualize Your Product Roadmap Strategy

Great products are typically the result of having a breakthrough plan. That’s a strategy. Aha! makes it easy to set your product vision, goals, and strategic initiatives and link them to your releases and features. We call this the “red thread of strategy” and believe that it’s fundamental to the roadmapping process. And now you can visualize, via an interactive diagram, your entire strategic business and product framework.
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How to Craft a Winning Product Roadmap Presentation

product manager giving group presentation of product roadmap

So, you just built an awesome roadmap. Congrats. Customers are going to love it because you prioritized what many of them were asking for. You did a fine job working with the sales team to make sure they were aligned with the product’s direction. And engineering was standing tall right by your side in full agreement.

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6 Things Product Managers Should Do Before Building a Roadmap

The product roadmap is one of the most essential documents your company creates. It shows what your product aims to achieve, how it will fulfill important goals, and how your product will impact the larger organization.
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The Product Roadmap vs. the Project Roadmap

It’s amazing what you learn when you stop talking at work and start listening. This is particularly true when you are meeting with the world’s best innovators and product builders. We get to practice our listening skills a lot because at Aha! we speak with hundreds of product managers each week.
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5 Easy Steps to Build Your First Marketing Roadmap

Marketing teams need a strategy. Your strategy tells you where to focus, like how to adapt when there aren’t enough dollars in the budget to advertise everywhere. And as marketing continues to become more complex, strategic planning becomes that much more important.
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4 Simple Tricks for Product Roadmap Alignment

“Most organizations have too many top priorities to achieve the level of focus they need to succeed.”

Patrick M Lencioni, The Advantage: Why Organizational Health Trumps Everything Else In Business

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