Hey Marketing: Watch Out, Here Comes the Sales Storm

digital marketing sales

Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your company. Because this is not your average weather event. This is a sales storm. If you are in marketing, you might want to run for cover because the downpour is headed your way. Read more…

Positioning vs. Messaging

positioning vs messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be grounded in the unique truth of your company’s product or service. This value should be the basis of every great story that you tell. Read more…

Just Launched! — Introducing the Aha! Collaborative Text Editor

Multiple people writing together in real-time in a note

The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot of time writing. But often, the message you want to share is more than just words. You want to inspire everyone by telling your story with exceptional clarity. Your goal is to inspire. So, we gave the text editor a major upgrade to help you do just that. Read more…

How to Write a Creative Brief

write a creative brief

Where do creative ideas come from? You might see a compelling advertisement or brilliant brand campaign and think the idea probably came in like a bolt of lightning. Boom! Inspiration strikes, a masterpiece happens. This is only partly true. Because while there are certainly times when a big idea occurs spontaneously, most teams need guidance to ensure that those big ideas support the broader business goals. Read more…

My Name Is Mark Crowe — This Is Why I Joined Aha!

Mark Crowe

I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get out and see other locations, cultures, and people. In high school, I had the opportunity to attend a month-long program at The University of California in Los Angeles. Listening to lectures from executives at companies like Coca-Cola and Smucker’s, I started to get excited about the off-island world. Read more…

My Name Is Michel Billard — This Is Why I Joined Aha!

Michel Billard

It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have gotten pretty good at it because my parents asked me to build a website for a hockey tournament they were organizing. They wanted to put the final scores online once the game ended — nothing a few lines of code could not do. Read more…

Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments

Add financial metrics directly in Aha!

You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the job, especially if you work in a large organization with a complex product portfolio. And when the big boss wants to know a dollar amount the business can expect to earn from the work planned in your brilliant roadmap and launch plans, you need an answer.

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The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

founders paradox really think

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is understandable — people may feel timid, worried about saying the wrong thing and looking foolish in front of their colleagues and other leaders. So, you get blank stares and tight lips. You truly want to know the answer, but people seem afraid to speak up. Read more…

My Name Is Monica Jacob — This Is Why I Joined Aha!

Monica Jacob

I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade, when I was asked to write a one-page essay on Peter Rabbit and instead turned in a six-page dissertation — detailing the fuzzy critter’s many ups and downs to my classmates. Read more…

How Product Managers Want to Work With Product Marketers

product marketing teams

Tandem bicycles look easy. Until you hop on one, that is. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong moment. What started as a pleasant ride ends with a wobble and a crash. This coordination issue has parallels to teams that rely on each other at work — especially product managers and marketing managers. Read more…