“Can you get to the point?” The senior executive who asked this was clearly annoyed. It was early in my career and my colleague was presenting quarterly marketing results to a group of company leaders. But instead of summarizing the key metrics and takeaways, he gave a long-winded description of each step the team had taken along the way. Although he clearly was attuned to the details of the work, the meandering explanation left everyone feeling lost.Read more…
Mouse vs. keyboard. Which one do you prefer? For most of us, the answer is probably a blend of both. A mouse is great for viewing menu options and choosing the one you want. But when you know exactly what you want to accomplish, a quick keyboard command can save your wrists.
“What do you mean you saw your co-workers? You work at home.” A friend who works for the county court system once asked me this with a look of confusion on his face. He knows that Aha! is an entirely remote company, but he was unfamiliar with the concept of remote meetings. I chuckled as I assured him that nobody had to fly into the Bay Area — we simply caught up over video conference.
Flow interrupted. You know the scenario — you are in a groove and the ideas are coming fast. But you keep having to scroll up to format the text. Bold here, numbered list there, highlight in green. Two seconds to click means two seconds lost. Thankfully, there is a better (and faster) way.
We are all capable of achieving greatness. But big achievement rarely happens in isolation. You need support from those who have done it before you — as well as knowledge, skills, and resources. You need to give everything you have to be successful. And you also need to give 100 percent to the people who are excited enough to join you for the adventure.
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for things. This yearning tends to diminish as we get older. But knowing “why” is important for people of all ages and it is critical in business. I am going to focus on why it matters to product and marketing teams at fast-moving technology companies.
I visited more than 20 countries before I turned 12. During breaks from school, my parents took me and my two younger brothers on educational trips. We explored Austria, Italy, Greece, Israel, Jordan, and more. This was before smartphones, so the whole family had to work together to navigate each new city. But my mom and dad were the guides. They spearheaded the planning and were sure to focus on the history of each place.
Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your manager and co-workers are silent, and it just seems like a regular day at work. You begin to wonder if anyone even notices all you have done — let alone appreciates it.Read more…
Account administrators are unsung heroes. So today we salute you with a small gift — the ability to create custom roles for other account admins and users. This means you can empower product and marketing teams who use Aha! with exactly the right level of access to account and workspace settings, such as customizations or integrations.
What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a visualization of your marketing strategy, the work required to achieve it, and when you plan to tackle it. Because it organizes all this information in one place, the roadmap is an incredibly useful tool to clarify and communicate the team’s direction.Read more…
Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music probably still evokes a feeling of fear. You might even visualize a shark lurking in the water, waiting to sink its teeth into an unsuspecting swimmer or surfer. But there is a different type of shark to worry about — one that is typically found in cubicles.
“I think we are on track.” Those words should strike fear in the heart of any product or marketing team. Progress updates should not be vague! When folks ask for an update, you need a firm answer. And this requires knowing how much work the team has actually completed — so everyone can move forward decisively. Today’s enhancement gives you a way to do exactly that.
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the product to internal teams and customers, track all the work that goes into delivering new customer experiences, and seamlessly shift between technical understanding and benefit-driven marketing savvy.Read more…
“Want to come to a cool computer class?” I asked this question constantly during recess in second grade. I handed out flyers, trying to convince kids to join the class I went to every weekend. But no one wanted to give up their Saturday morning TV time — which broke my 8-year-old heart. I loved computers and did not understand why my friends were not interested.