If you don’t have a solid marketing plan going into next year, it will feel like flying blind. How can you stand out when there are more brands competing with larger advertising budgets than ever before? You don’t need a million dollars to make an impact in 2015, if you know what it takes.
I just joined Aha! Here’s why. I came from a top 10 SaaS company, where I managed a digital marketing team of 65 people and supported 60 product lines and $400M in annual revenue. And before that I was a subject matter expert for the largest provider of local marketing solutions nationwide. I championed best marketing practices for 400,000 clients and an army of 3,000 sales representatives. I’ve accomplished a lot, but I wanted to help scale a rapidly growing company.
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When you walk into a startup where everyone is smiling and happy to be there, you know you’re in a special place. It just plain feels good to be somewhere everyone wants to work. As a guy who has been fortunate enough to be the CEO of a few companies, I have learned over time that it’s important to make a startup a feel-good place.
People talk about the workplace as a jungle. Some days are civil, but some days feel like a scene from Lord of the Flies. It’s dramatic, but true. While there is no pig’s head and burning island, sometimes you can smell revenge in the air, and it’s best to hole up in a conference room until the firestorms pass.
I spent the past four years as a Product Manager at a successful online backup and disaster recovery software company. After toiling with Google doc spreadsheets to manage my feature backlog and constantly having “spirited debates” with everyone in the company about why their pet feature was the most important, I discovered Aha! I was blown away. … read more
Buying a used car or delivering a presentation to a large group — what tweaks you more? Presentations are a necessity for product managers, but they usually aren’t something that folks look forward to giving (or attending). But if you want to make it big in product management, you are going to need to get good at them. Really good.
If you already use Google Docs you probably love them. They allow you to easily create documents, spreadsheets, and presentations and easily share them with your colleagues. And Google Drive allows you to store all your files including documents, photos, videos, music in one secure place and make them available anywhere to anyone. … read more
Dropbox is the secure file sharing and storage solution that employees love and IT admins trust. Tons of businesses use Dropbox, and if you do at work, you probably love it. Dropbox allows you to store all your files including documents, photos, videos, music in one secure place and make them available anywhere to anyone.
Customers have great ideas. And those ideas are often shared with your support group when the customer has a problem or wished your product did X. Unfortunately, those requests rarely make it to the product team for consideration for the roadmap. They stay locked in your customer support application or worse, email. We have partnered with Zendesk to change all of that. It’s now time to free your customers and support agents and give them a way to share their ideas.
Shame is a seldom discussed but real workplace monster. It’s the behemoth of destructive emotions. Different from guilt, which is feeling bad about something you did, shame is the feeling that you are unworthy because of something you are. Guilt can be reconciled through action, but shame? Shame feels insidious, permanent, and deeply rooted within us. And it loves to rear its head at startups. … read more