“Do I have to set a due date?” “Which customer asked for this?” When you create new Aha! records, how do you know which fields matter? And if you are reviewing those records, it can be frustrating when the information you need is missing. Requiring everyone to enter the correct details drives consistency and ensures you are capturing the right data — so you always have accurate and complete roadmaps.Read more…
You are a superhero. Yep, I am talking to you — product marketing manager. Your superpowers range from understanding how the product really works to a telepathic sense for what your customers really need. You shape-shift seamlessly between your alter-egos as product expert, storyteller, and connector. And you bend time, working backward to plan and launch new products and features. How do you do it? I think I know.
Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at first, thinking product management is too technical to be aligned with artists. And while technical work does play a large part, product management goes deeper than that.
Meetings and appointments fill our calendars. But these events do not tell the full story. Busy product and marketing managers also have long lists of tasks and requests to get through each day. So we wanted to make it easier to plan your time. With this week’s update, you can see everything work-related in one place.
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through a few conference presenters droning on about the importance of creating “360 marketing campaigns.” But the chatter has died down. Not because these concepts are no longer important, but because most forward-looking teams are implementing integrated marketing into their everyday work.Read more…
The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the San Diego airport.) And not because I do not think people deserve a break. We all need time to focus on other obligations and hobbies. Mostly because the way we talk about vacations infers that you need to escape your regular occupation — completely.
There is a dog barking incessantly in the background. And the not-so-stealthy typer who is audibly multitasking during the meeting. Yes, most remote workers are probably giving a rueful chuckle. We have all been there. But what about when you take your typical virtual meeting and increase it to 10, 20, even 100 people?Read more…
Today is launch day. 🚀 The announcement blog post is ready. ✅ Knowledge base articles are published. 📝 Our Customer Success team is prepped and ready to answer questions. 👩💻 👨💻 And the feature has shipped — emoji reactions are now live in Aha! 💙
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then build releases to detail the work. But when I saw some marketing managers commenting on the post, it got me thinking. What is the equivalent for marketing teams?
Impactful marketing is more than catchy taglines and splashy designs. Of course, those are important. But marketers know that strategic thinking powers any new program or campaign. This is why a creative brief is so important. It defines the objectives, audience, and customer truths — keeping the team in sync and focused on the most important details.
I bet you will recognize this person. Let’s call them Cary. You know, the one who lurks at the corner of every project. Cary claims the team’s work as their own, without any real effort put forth. They have plenty to say too. But when you ask for deeper detail or the thinking behind the work, they get flustered. It is not so easy to go off script. Why?
I love a good mystery. In high school, I became fascinated by one of the oldest — the rise and fall of ancient Rome. I wanted to unlock this rich history, so I signed up for Latin class and began reading stories like Vergil’s Aeneid. Each sentence was a clue that brought me closer to understanding who these people were and what they had hoped to achieve. But these questions were not exclusive to ancient Rome.
Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a visualization of a plan. And that is something any functional group can benefit from — particularly marketing teams at fast-moving technology companies.
“Do not beat yourself up.” I am sure you have heard this before. It is a well-intentioned remark meant to soothe the sting of failure. There is some truth to being gentle with yourself. If you planned ahead and worked hard, then there is no need to flog yourself if unforeseen circumstances upend your plan. But I do believe there are many times when you absolutely should beat yourself up.
“Where is that report I had open earlier?” Grrrrr. Searching through a long list of saved views to get back to the one I want can be so frustrating. Especially when I am preparing for an important meeting. And I know I am not alone. So we wanted to give you a quicker way to access the reports and roadmaps you view most.