10 Surprising Lessons From Our First Year at Aha!

Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your manager and co-workers are silent, and it just seems like a regular day at work. You begin to wonder if anyone even notices all you have done — let alone appreciates it. 

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Just Launched! — Create Custom Account and Workspace Roles

Custom role modal

Account administrators are unsung heroes. So today we salute you with a small gift — the ability to create custom roles for other account admins and users. This means you can empower product and marketing teams who use Aha! with exactly the right level of access to account and workspace settings, such as customizations or integrations.

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How to Craft a Winning Marketing Presentation

marketing roadmap presentation

What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a visualization of your marketing strategy, the work required to achieve it, and when you plan to tackle it. Because it organizes all this information in one place, the roadmap is an incredibly useful tool to clarify and communicate the team’s direction.

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Is Your Office Infested With Sharks?

office shark

Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music probably still evokes a feeling of fear. You might even visualize a shark lurking in the water, waiting to sink its teeth into an unsuspecting swimmer or surfer. But there is a different type of shark to worry about — one that is typically found in cubicles. 

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Just Launched! — Show the Percent of Work Completed on Roadmaps and Reports

Strategy Roadmap With Progress Bars

“I think we are on track.” Those words should strike fear in the heart of any product or marketing team. Progress updates should not be vague! When folks ask for an update, you need a firm answer. And this requires knowing how much work the team has actually completed — so everyone can move forward decisively. Today’s enhancement gives you a way to do exactly that. 

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My Name Is Phil Wilt — This Is Why I Joined Aha!

Phil Wilt WIJ

“Want to come to a cool computer class?” I asked this question constantly during recess in second grade. I handed out flyers, trying to convince kids to join the class I went to every weekend. But no one wanted to give up their Saturday morning TV time — which broke my 8-year-old heart. I loved computers and did not understand why my friends were not interested.

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Just Launched — Quickly Share Your Roadmaps and Reports

Share your roadmap as a secure webpage

Ping! You are working away and you get a message from your boss. “Do we have the Q3 roadmap ready? The new regional sales director needs it to…” No need to finish that sentence. The roadmap is in Aha! — you click a button and generate a webpage that anyone can view. You fire off the link to the sales director. Lightning fast, with the most up-to-date information. Your message back to your boss? “Done.”

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The Product Manager vs. the Product Marketing Manager

product manager vs product marketing manager

It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a company. I worked in both roles early in my career, so I know firsthand how instrumental the disciplines are to driving the growth of the business. Unfortunately, that hard work is often unappreciated or misunderstood —  not just because both start with the word “product.”

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The Founder’s Paradox: How Do You Grow Really Fast Without Losing Your Soul

grow fast startup culture

It was our third Aha! onsite. Twice a year our entire remote team gets together in a destination location. This onsite was in Park City, Utah. After a week of meaningful sessions, many great meals, and even some bobsledding, everyone lingered to chat on the final night. As I looked at the talented folks on the team who were excited to be doing something different and great together, I could not help but feel a bit wistful.

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Go Inside the Aha! Offices (the Perks May Surprise You)

Aha! remote jobs

Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly tailored to your exact specifications. You can even chat with family members while you are enjoying your freshly-brewed espresso. This may sound like a fantasy, but it is how our team at Aha! works every day. How? 

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5 Signs Your Marketing Team Needs a Roadmap

marketing needs roadmaps

Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while simultaneously lowering the money you spend to do so? And how do you optimize to ensure those folks turn into real paying customers? These are not easy questions. And the problem is that you are too busy buried in the day-to-day tactical work to deeply ponder the answers.

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Why You Should Never Say That You Need More Time

never find more time

“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting, especially when you feel overwhelmed by multiple projects and impending deadlines. But finding more time is impossible. And time alone will certainly not make anyone more productive.

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