“Please, please implement this!” “This would make the starter roadmap much more powerful.” Those are just a few of the comments you left on the idea about adding master features (you may call them epics) to the Aha! starter roadmap. We agree.
Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your manager and co-workers are silent, and it just seems like a regular day at work. You begin to wonder if anyone even notices all you have done — let alone appreciates it.Read more…
Account administrators are unsung heroes. So today we salute you with a small gift — the ability to create custom roles for other account admins and users. This means you can empower product and marketing teams who use Aha! with exactly the right level of access to account and workspace settings, such as customizations or integrations.
What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a visualization of your marketing strategy, the work required to achieve it, and when you plan to tackle it. Because it organizes all this information in one place, the roadmap is an incredibly useful tool to clarify and communicate the team’s direction.Read more…
Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music probably still evokes a feeling of fear. You might even visualize a shark lurking in the water, waiting to sink its teeth into an unsuspecting swimmer or surfer. But there is a different type of shark to worry about — one that is typically found in cubicles.
“I think we are on track.” Those words should strike fear in the heart of any product or marketing team. Progress updates should not be vague! When folks ask for an update, you need a firm answer. And this requires knowing how much work the team has actually completed — so everyone can move forward decisively. Today’s enhancement gives you a way to do exactly that.
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the product to internal teams and customers, track all the work that goes into delivering new customer experiences, and seamlessly shift between technical understanding and benefit-driven marketing savvy.Read more…
“Want to come to a cool computer class?” I asked this question constantly during recess in second grade. I handed out flyers, trying to convince kids to join the class I went to every weekend. But no one wanted to give up their Saturday morning TV time — which broke my 8-year-old heart. I loved computers and did not understand why my friends were not interested.
Ping! You are working away and you get a message from your boss. “Do we have the Q3 roadmap ready? The new regional sales director needs it to…” No need to finish that sentence. The roadmap is in Aha! — you click a button and generate a webpage that anyone can view. You fire off the link to the sales director. Lightning fast, with the most up-to-date information. Your message back to your boss? “Done.”
It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a company. I worked in both roles early in my career, so I know firsthand how instrumental the disciplines are to driving the growth of the business. Unfortunately, that hard work is often unappreciated or misunderstood — not just because both start with the word “product.”
It was our third Aha! onsite. Twice a year our entire remote team gets together in a destination location. This onsite was in Park City, Utah. After a week of meaningful sessions, many great meals, and even some bobsledding, everyone lingered to chat on the final night. As I looked at the talented folks on the team who were excited to be doing something different and great together, I could not help but feel a bit wistful.
Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly tailored to your exact specifications. You can even chat with family members while you are enjoying your freshly-brewed espresso. This may sound like a fantasy, but it is how our team at Aha! works every day. How?
“Aha! saves at least 10 hours each week previously spent manually updating presentations and spreadsheets.” A customer recently told us that. As most product and marketing teams know, creating roadmap presentations can be time-consuming work. Unless, of course, you build your plans and presentations in the same application.Read more…
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while simultaneously lowering the money you spend to do so? And how do you optimize to ensure those folks turn into real paying customers? These are not easy questions. And the problem is that you are too busy buried in the day-to-day tactical work to deeply ponder the answers.
“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting, especially when you feel overwhelmed by multiple projects and impending deadlines. But finding more time is impossible. And time alone will certainly not make anyone more productive.