My Name Is Mark Crowe — This Is Why I Joined Aha!

Mark Crowe

I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get out and see other locations, cultures, and people. In high school, I had the opportunity to attend a month-long program at The University of California in Los Angeles. Listening to lectures from executives at companies like Coca-Cola and Smucker’s, I started to get excited about the off-island world. Read more…

My Name Is Michel Billard — This Is Why I Joined Aha!

Michel Billard

It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have gotten pretty good at it because my parents asked me to build a website for a hockey tournament they were organizing. They wanted to put the final scores online once the game ended — nothing a few lines of code could not do. Read more…

Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments

Add financial metrics directly in Aha!

You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the job, especially if you work in a large organization with a complex product portfolio. And when the big boss wants to know a dollar amount the business can expect to earn from the work planned in your brilliant roadmap and launch plans, you need an answer.

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The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

founders paradox really think

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is understandable — people may feel timid, worried about saying the wrong thing and looking foolish in front of their colleagues and other leaders. So, you get blank stares and tight lips. You truly want to know the answer, but people seem afraid to speak up. Read more…

My Name Is Monica Jacob — This Is Why I Joined Aha!

Monica Jacob

I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade, when I was asked to write a one-page essay on Peter Rabbit and instead turned in a six-page dissertation — detailing the fuzzy critter’s many ups and downs to my classmates. Read more…

How Product Managers Want to Work With Product Marketers

product marketing teams

Tandem bicycles look easy. Until you hop on one, that is. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong moment. What started as a pleasant ride ends with a wobble and a crash. This coordination issue has parallels to teams that rely on each other at work — especially product managers and marketing managers. Read more…

New Marketing Managers — Do These 8 Things in the First 30 Days

marketing manager job

Trepidation. And maybe a touch of excitement. This is how many of us feel when we do something new for the first time and we think people are watching. Sometimes those feelings are triggered from something as simple as going to a party where you do not know many people. Whatever the situation, you likely feel that same twinge when something is unfamiliar. Read more…

Marketing Teams Need Strategy Too

marketing strategy

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know the real not-so-secret sauce behind breakthrough campaigns. Read more…

Aha! Launches Visual Marketing Planning Software

Aha! for marketing calendar report

It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams set brilliant strategy and roadmap their way to greatness. Fortunately, our courage was rewarded. Aha! is now the obvious choice for product managers everywhere and the world’s #1 product roadmap software.

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5 Types of Marketers Your Company Needs

types of marketers

Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to precisely measure out ingredients. Others shy away from the cooking altogether, preferring to lay out place settings instead. No matter the role, the goal is shared — an enjoyable meal. Read more…