Product team

You can build a product team that moves super fast while delivering exceptional experiences to customers. Learn how to create a winning product development strategy — whether you build, market, sell, or support your product.

Business Roadmaps vs. Product Roadmaps
June 11, 2020
Business Roadmaps vs. Product Roadmaps

Aha! CEO Brian de Haaff breaks down the differences between business roadmaps and product roadmaps — including where the two harmonize.

5 Signs You Need an IT Roadmap
April 27, 2020
5 Signs You Need an IT Roadmap

Be more agile. Create better user experiences. Plan for today’s technical needs and the future unknown. Most IT teams are struggling with this juxtaposition. Addressing…

The 6 Principles of Strategic Product Roadmapping
April 14, 2020
The 6 Principles of Strategic Product Roadmapping

Strategy is not optional. I wrote this just a few weeks ago in a blog post about recent world events. The context was how to make clear decisions when the future is…

Agile vs. Roadmaps
March 2, 2020
Agile vs. Roadmaps

Have you ever tried to follow a complicated recipe? Exotic ingredients, specialty cookware, and professional techniques — it takes more than instructions to cook a…

Roadmaps make strategy work
February 24, 2020
Roadmaps make strategy work

Putting strategy into action can be difficult. That is because too many teams jump straight to the “how” before they agree on the “why” and the “what.” Typically this…

Strategic roadmaps: Vision vs. strategy vs. roadmap
January 14, 2020
Strategic roadmaps: Vision vs. strategy vs. roadmap

Roadmaps are beautiful. But a roadmap is still just a visualization. Learn why you need to have a vision and strategy behind the plan.

Product Manager vs. Product Owner vs. Project Manager
December 18, 2019
Product Manager vs. Product Owner vs. Project Manager

Product managers define the “what,” product owners the “how,” and project managers the “when.” Explore these nuanced product roles.

The 5 Best Roadmaps for Product Marketing Managers
August 6, 2019
The 5 Best Roadmaps for Product Marketing Managers

Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…